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20年文化推广,奠定品牌基础从20多年前进入中国开始,雀巢咖啡的“味道好极了”让咖啡香伴随着很多人开启了美好的生活。现在,在很多中国消费者心目中,咖啡也早已成为一种时尚的生活方式和一种积极的生活态度。但是目前,中国大陆每年人均咖啡饮品消费量只有3杯,与香港地区和台湾地区的100多杯及韩国日本每年人均300多杯的消费量相去甚远。因此,中国咖啡市场孕育着巨大的增长潜力,正在成长起来的年轻一代将成为咖啡文化真正在中国落地生根的关键。
20 years of cultural promotion, laying the foundation of the brand From more than 20 years ago to enter China, Nestle coffee “tastes great ” so that coffee with many people open a better life. Now, in the eyes of many Chinese consumers, coffee has long been a fashionable lifestyle and a positive attitude to life. However, at present, per capita consumption of coffee drinks in mainland China is only 3 cups per year, which is far behind the consumption of over 300 cups per person per year in over 100 cups in Hong Kong and Taiwan and in South Korea and Japan. As a result, the Chinese coffee market has tremendous growth potential and the growing younger generation will be the key to a truly rooted coffee culture in China.