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中国零售业自2004年全面开放以来,外资零售商在中国的发展与扩张已经引起国内学术界的高度重视,目前零售业已成为现阶段经济发展中变化最快、市场化程度最高、竞争最为激烈的行业之一。本文以金融危机发生后外资零售商扩张的数据为依据,阐述了外资零售商在华逆市加速扩张的情况,指出了外资零售商在扩张中呈现出的新趋势,从多方面分析了当前外资零售商在华逆市加速扩张的动因。
Since China’s retail industry was fully liberalized in 2004, the development and expansion of foreign retailers in China has drawn great attention from domestic academic circles. At present, the retail industry has become the fastest-changing, most marketized and most competitive economy in the current stage of economic development One of the industries. Based on the data of the expansion of foreign retailers after the financial crisis, this paper expounds the accelerating expansion of foreign retailers in China, points out the new trend of foreign retailers in their expansion, and analyzes the current foreign investment Reasons for retailers to accelerate expansion in China.