怎么样在打造大品牌的同时,使我们小微企业、家庭企业都能打造出自己的品牌?我们发现,波音飞机和沃尔玛这样的大企业,都是由成千上万的中小企业作为他们的供应商和零售商,而他们在这些中小企业里面培养了大批的品牌,而这些成千上万的小品牌最后形成了波音和沃尔玛这样的大品牌。在打造品牌的时候,一方面要继续努力打造具有国际影响力的大品牌,但一定要培养成千上万个为大品牌服务、为大品牌提供零部件、为 How to build a big brand at the same time, so that our small and micro businesses, home businesses can create their own brand? We found that Boeing and Wal-Mart such a large business, are by millions of small and medium enterprises as their Suppliers and retailers, who have nurtured a large number of brands in these small and medium-sized enterprises, and these tens of thousands of small brands eventually formed such big brands as Boeing and Wal-Mart. While building the brand, on the one hand, we must continue our efforts to build a big brand with international influence. However, we must cultivate tens of thousands of service for big brands and spare parts for big brands.