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与厂商行为不同，百货公司大量面对的是个人消费者，其商品零售额决定公司盈利大小。在商业广告中主办者可根据某一类产品的质量、综合指标以及消费者偏好等来推荐某一类产品，并排出产品的市场占有率，以便对消费者作出消费指南。这类产品的排名与产品在哪家百货公司出售无关
Different from the behavior of manufacturers, department stores face a large number of individual consumers, the retail sales of the company determines the size of the company’s earnings. In commercial advertisements, sponsors can recommend a certain category of products according to the quality of a certain category of products, comprehensive indicators and consumer preferences, etc., and market their products in order to make consumption guidelines for consumers. The ranking of such products is unrelated to the sale of the product at which department store