近几年来,体育明星所做的广告随处可见,以体育明星冠名的企业也应运而生。而在这过程中,由于缺乏相应的规范,出现了一些混乱:有些运动员私自参与商业广告活动,影响了比赛和训练,给运动队的管理带来了困难;有些运动员制作的广告格调不高,有损中国运动员的形象。为此,国家体委去年11月下发了一个《关于加强在役运动员从事广告等经营活动管理的通知》,对在役运动员投入到广告经营活动中的无形资产属国家所有等基本问 In recent years, sports stars advertisements can be seen everywhere, as the star of sports stars also came into being. In the process, due to the lack of corresponding norms, some confusion appeared: some athletes engaged in commercial advertising activities privately, affecting competitions and training, which brought difficulties to the management of the sports teams; some athletes produced advertisements with low style, Detrimental to the image of Chinese athletes. To this end, the State Sports Commission issued in November last year, “on the strengthening of in-service athletes engaged in advertising and other business management notice,” on-the-run athletes into advertising business activities of intangible assets are owned by the state and other basic questions