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Loving China, leaving China
A look at where clothes, cars and computers are made reveals differing patterns of supply fragmentation.
Globalisation is becoming regionalisation. Analysis by MGI finds that the global value chains (GVCs) in 16 of 17 big industries it studied have been contracting since the global financial crisis. Trade continued to grow in absolute terms from 2007 to 2017, but during that period exports in those same value chains declined from 28.1% to 22.5% of gross output. The biggest declines in trade intensity were observed in the most heavily traded and complex GVCs, such as those in clothing, cars and electronics. As MGI’s Susan Lund explains, ’’more production is happening in proximity to major consumer markets’’.
China’s role as the world’s workshop is starting to fade, but surprisingly this may not sound the death knell for mainland manufacturing. Thanks to its skilled labour force and excellent infrastructure, China remains an outstanding place to make things, hence its continued strength in numerous sectors. Also, the rise of the Chinese middle class has led many firms to redirect production to serve the local market. So MNCs are clearly rethinking the old linear sourcing model for Western markets, but the path forward is unclear. Different industries will make different choices.
The clothing sector is globally footloose; the car industry is coalescing around regional hubs; and the electronics business remains rooted in China (though Mr Trump’s attack on Huawei, its technology champion, will affect this).
Big parts of the clothing and footwear business involve labour-intensive tasks such as stitching, so cost-conscious bosses are always chasing low-cost markets. Many long ago left the mainland, where wages have soared, for SouthEast Asia and Bangladesh. Nike and Adidas make more training shoes in Vietnam than China.
Unlike those cut-rate competitors, say experts, Chinese factories have the specialised machinery and experienced operators that are needed to make seamless fabrics and other higher-value textiles.
China’s share in big clothes-importing markets such as Japan and Europe has declined since 2010 as they have been buying cheaper clothes made in South-East Asia instead. However, China’s share in every big textileimport market in Asia has soared because many of those workshops still bought fabrics from the mainland. Its export share into Vietnam, for example, more than doubled to 5o% from 2005 to 2017. The upshot is that although China’s oncedominant role in this industry has diminished, it remains strong in important niches.
Good night, Shanghai
Car firms have invested heavily to turn Mexico into an export base. The value of its automobile exports has more than doubled since 2010, approaching $50bn last year. The main reasons are not the nearly-defunct North American Free Trade Agreement or lower labour costs, but rather Mexico’s four dozen free-trade agreements with other countries which allow it to export to almost half the work’s market for new cars tariff-free. Carmakers have rejigged supply lines to take advantage. Mexico’s car exports to Germany have nearly 40% German components by value, while those crossing its northern border have over 70% American content.
Mr Trump’s tariffs on China have pushed Big Auto’s supply chains to become even more regional. "We’re finally ready to leave China." says a senior supply-chain executive at a global car maker. His firm is looking seriously at shifting its sourcing for global market from China to India, but finds Indian vendors "unreliable". It thought about dividing between India and Mexico, but saw that its supply base would lose economies of scale. The winner will be Mexico, he savs.
Innovation nation
Half the world’s electronics-manufacturing capacity is based on the mainland. Its strengths go beyond sheer scale to diversity and sophistication of products. The pace of hardware innovation in China’s Pearl river delta is unmatched even in Silicon Valley. So, too, is its unique blend of scale and agility. This is why most of the world’s technology giants make their kit in China.
Rising costs led some electronics firms to consider moving out a few years ago. Most notably, Samsung has built a huge smartphonemanufacturing complex in Vietnam.Many firms are discovering that leaving China is not so easy. George Yeo of Kerry Logistics, which has lorries and men all over Asia, has noticed an uptick in clients investing in South-East Asia. Vietnam and Cambodia are the biggest beneficiaries, he reports. But labour productivity is a big problem across the region and infrastructure can be ropey. Much of the investment he sees is going into labour-intensive industries like textiles. In electronics, Mr Yeo thinks the exodus is limited to low-end kit. “Thinks to automation and high value-add, Shenzhen is still king.”
Scrutiny of these three sectors suggests a messy path forward from globalisation. Making this challenge more acute, MNC bosses are now faced with a double threat. Not only must they make supply chains shorter, they must make them faster.