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健康与长寿是人类永恒的追求,是现代人类旅游的重要动机。东兰、巴马、凤山三县是红水河长寿带的核心区域,具有世界长寿之乡的著名品牌,其长寿养生环境和自然景观属世界珍稀。广西壮族自治区明确提出了加快建设巴马长寿养生国际旅游区,并明确要将其建成广西三个国际旅游目的地之一。文章在对东巴凤长寿金三角旅游开发前景分析的基础上,提出开发理念科学化、产品设计系统化、支持保障常态化、营销管理市场化的开发思路。
Health and longevity are the eternal pursuit of mankind and an important motivation for modern human tourism. Donglan, Bama, Fengshan three counties are the core area of the Hongshuihe longevity zone, with the world’s longevity of the famous brand, its longevity health and natural landscape is rare in the world. Guangxi Zhuang Autonomous Region clearly put forward to speed up the construction of Bama longevity health international tourist area, and clearly to build Guangxi into one of the three international destinations. On the basis of the analysis of the tourism development prospect of Golden Triangle of Dongba Fenglongshou in the world, this paper puts forward the development idea of developing the scientific concept, systematizing the product design, supporting the normalization of the guarantee and marketization of the marketing management.