电视公益广告是电视广告节目中新兴的特殊的节目形式，正因如此，我们没有现成的传统理论可以用来指导其实践。作为一个多年从事电视公益广告制作的编导，有责任为研究这一特殊节目形式的艺术特性作一点探索。不同的艺术用不同的语言形式来传达思想感情，但是世界上任何事物都 TV public service announcements are emerging special programs in TV commercials. As a result, we do not have ready-made traditional theories to guide their practice. As director for many years engaged in the production of TV commercials, it is my responsibility to explore some of the artistic features of this particular program. Different arts communicate thoughts and feelings in different language forms, but everything in the world