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《主编与发行人》2013/6(《主编与发行人》1901年创办于纽约,是一家全方位覆盖北美报业发展各个方面的权威杂志)媒体公司战略技术顾问阿兰·穆特认为,媒体应遵循以下路径制定数字战略:保持镇静。明白业务受三股巨大力量影响;技术变化,消费者期待的变化,公司预算投入方式的变化;面对现实。在制定战略前,应认清自身优势和劣势;准备自毁。明白新想法可能影响现有业务,尽管总的来看弊大于利;获得创
Editor and Publisher 2013/6 (Editor and Publisher founded in New York in 1901 as an authoritative magazine that covers all aspects of North American newspaper industry in all aspects.) Alain Mutter, strategic technology consultant for media companies, believes the media should Follow these paths to develop a digital strategy: Stay calm. Understand business is affected by three huge forces; technological change, changes in consumer expectations, changes in the way the company’s budget inputs; face the reality. Before formulating strategies, we should recognize our strengths and weaknesses and prepare ourselves for self-destruction. Understand that new ideas may affect existing businesses, albeit generally more harm than good;