论文部分内容阅读
在当今这个以买方为主的市场上,要让消费者认识你的产品,激起购买的兴趣,进而形成产品消费认同感,除了该产品具备真正意义上稳定优良的品质之外,更重要的是还需拥有自己的名称即产品品牌。谁的品牌知名度高,意味着消费者对该产品认同感强,标志着谁的产品市场占有率大,
In today’s buyer-oriented market, to let consumers know your product, arouse the interest of purchase, and then form a sense of consumer identity, in addition to the product has a truly stable and excellent quality, the more important Is also need to have their own name is the product brand. Who’s high brand awareness, which means that consumers have a strong sense of identity of the product, marking the product market share of large,