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动画艺术是否属于艺术视觉传达设计范畴,任何有艺术常识者给出的解答一定是肯定的。但在动画界,的确无人对“动画视觉传达设计”命题给予关注和研究,这是动画理论的严重滞后、失误和尴尬,对中国动画理论系统的构建是一个空白和缺失。正是在这样的背景下,提出此命题,并做出构建其“系统”的思考和探索,相信对动画设计理论的研究、对动画创作与动画事业的发展具有积极意义与价值。本文基于这样的意义对“动画视觉传达设计系统”进行必要的思考和分析,以求同仁商榷。
Whether the art of animation belongs to the field of art visual communication design, any solution given by art savants must be affirmed. However, in the field of animation, no one really paid much attention to and studied the proposition of “animation visual communication design”, which is a serious lag, mistake and embarrassment of animation theory. It is a blank and missing for the construction of Chinese animation theory system. It is against this background that this proposition is proposed and its thinking and exploration of constructing its “system” are made. It is believed that the research on animation design theory has positive significance and value to the development of animation creation and animation. This article is based on the significance of “animation visual communication design system ” for the necessary thinking and analysis, for my colleagues to discuss.