通常来说,当鞋服品牌通过初期广招加盟商共同发展数年,品牌的知名度得到不断的提升后,就会逐步考虑渠道更易于掌控、管理更扁平化的直营营销模式。尤其是中国本土品牌在经过30年左右的迅猛发展之后,品牌营销渠道开始呈现蝶变之势,使得品牌更加偏爱的直营营销模式渐入佳境。 Generally, when the brand of shoes and apparel has been developed for several years through the initial joint venture with the broad-based franchisee, the reputation of the brand has been continuously improved, and the direct marketing model with easier channel control and more flat management will be gradually considered. In particular, after 30 years of rapid development of Chinese local brands, the brand marketing channels have started to show the tendency of butterfly change, making the brand’s more preferred direct marketing model getting better.