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随着传媒技术,特别是数字化传播技术日新月异的发展,传媒生态环境发生了翻天覆地的变化。就广播自身发展来看,在媒介科技以及社会经济发展的推动下,广播的接收方式越来越多样化,除了传统收音机收听外,还包括在线收听、车载收听和移动收听等方式。不论是广播为了在激烈的媒介竞争生态中,寻找到自己的生态位(Ecological Niche)以便能够生存或者更好地发展,还是顺应和满足听众日益变化
With the rapid development of media technology, especially digital communication technology, the ecological environment of the media has undergone tremendous changes. With regard to the development of broadcasting, with the promotion of media science and technology and socio-economic development, broadcasting has diversified its reception methods. In addition to traditional radio listening, it also includes online listening, car listening and mobile listening. Whether it is broadcasting in order to find its own ecological niche so that it can survive or develop better in the fierce media competition ecology, or adapt and meet the changing of the audience