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在通讯技术飞速发展的今天,微信作为一种流行的社交软件,凭借着自身独特的优势得到了大学生群体的高度青睐。将微信公众平台融入到大学生思想政治教育中,不仅可以给传统教学模式注入新的元素,而且对教育效果的提升也具有重要意义。文章在分析微信公众平台优势的基础上,探讨其在大学生思想政治教育中的应用策略,以此来为日后高校思想政治教育工作的有效开展提供新的路径。
Today, the rapid development of communication technology, WeChat as a popular social software, with its own unique advantages have been highly popular college students. The integration of WeChat public platform into college students’ ideological and political education not only can inject new elements into the traditional teaching mode, but also enhances the educational effect. Based on the analysis of the advantages of the WeChat public platform, the article explores its application strategy in the ideological and political education of college students in order to provide a new path for the effective development of ideological and political education in colleges and universities in the future.