论文部分内容阅读
在为企业作整体形象策划中先行设计标志图形,然后强赋内涵的做法,根本无法表达企业的深层文化和精神根源,我们把它称为无根的浮萍,好看却不中用。去年4月,中美合作源泉国际广告有限公司为安徽省红方集团公司(省内最大的纺织企业)导入CI,我作为源泉公司艺术总监、红方集团CI工作委员会成员,自始至终参与了前期的实态调查、问卷整理、对手分析、高层访谈等工作。现在新标志已逐渐广泛运用(已在国家商标局
In the overall image planning for the company to design logo graphics in advance, and then strongly connotation of the practice, simply can not express the company’s deep cultural and spiritual roots, we call it rootless duckweed, it does not look good. In April last year, Sino-U.S. Cooperation International Advertising Co., Ltd. introduced CI for Anhui Hongfang Group Co., Ltd. (the largest textile company in the province). As the artistic director of Yuanquan Company and a member of CI Working Committee of Hongfang Group, I participated in the early stage from beginning to end. Actual investigations, questionnaires, adversary analysis, high-level interviews, etc. Now the new logo has gradually been widely used (in the National Trademark Office