“意象造型设计”是产品造型设计众多设计方法中的一种,“意象创造”涉及三层含义,本文针对较难理解与操作的第三层含义——深层历史文化含义,通过实例的分析,归纳总结了在产品设计中实现该第三层含义的两种设计方法,并作可行性探讨。 “Imagery design ” is one of the many design methods of product design, “image creation ” involves three meanings. This article aims at the third layer of meaning that is difficult to understand and operate - deep historical and cultural meaning, through The examples are analyzed and summarized. Two design methods to realize the meaning of the third layer in product design are summarized and the feasibility is discussed.