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近年来,随着全媒体大众化的普及发展,公众对社会信息关注程度越来越高,尤其是一些不良舆情信息,时常在大众群体中发酵,被夸大、扭曲、炒作,触痛着公众敏感的神经,给社会的稳定和发展带来了隐患。因此,在全媒体时代下,公立医院如何有效进行媒体应对,是当前需要深入研究的一项课题。本文结合现实问题,以北京市卫生计生系统为例,研究阐述全媒体舆论环境下公立医院舆情应对的措施和引导策略,以期为公立医院治理和疏导舆情危机,营造健康良好的媒体舆论环境,促进医疗卫生事业良性平稳发展提供有益参考。
In recent years, with the popularization and development of all-media popularization, the public pay more and more attention to social information, especially the bad public opinion information. They often ferment in the mass group and are exaggerated, distorted and speculative, and are sensitive to the public Nerves have brought hidden dangers to social stability and development. Therefore, under the all-media age, how to effectively deal with the media in public hospitals is a topic that needs further study. Taking the health care planning system in Beijing as an example, this paper studies the measures and guiding strategies of the public opinion in public hospitals in the context of all media public opinion, with a view to creating a sound and healthy media environment for public hospitals to manage and divert public opinion crisis, and promoting Provide a useful reference for the healthy and steady development of medical and health care.