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作为国内首尝国际化而遭遇失败的企业,我们对TCL集团给予了较多的关注,曾分别以《李东生为巨亏深刻检讨TCL开始品尝国际化苦果》和《TCL核心业务暂别欧洲李东生全力确保北美盈利》为题,对TCL集团国际化路线的失败及调整进行了深入的报道分析,引起了业界人士的思考。日前,曾任TCL彩电中国区新闻主管长达6年(2000～2006)的符国赖先生向《IT时代周刊》发来了个人见解,以内部人的角度全面阐释了TCL集团国际化失败的原因,并披露了大量细节。刊载此文,有助于我们重新审视TCL集团的得失,对国内企业也有极强的警示和借鉴意义。
As a domestic first failed internationalization of the enterprise, we have given more attention to the TCL Group, have respectively, “Li Dongsheng huge loss as a profound review of TCL began to taste the bitterness of the world” and “TCL’s core business to leave the European full force Li Dongsheng Ensure the profitability of North America ”as the title, carried out an in-depth coverage analysis on the failure and adjustment of TCL Group’s internationalization route, which aroused people’s thinking. Recently, Mr. Fu Guolai, a former TV news executive of TCL China for 6 years (2000 ~ 2006), sent a personal opinion to “IT Times” to fully explain the international failure of TCL Group from an insider’s perspective Reason, and disclosed a lot of details. Published this article, help us to re-examine the pros and cons of TCL Group, the domestic enterprises also have a strong warning and reference.