针对金融危机中传媒行业面对的困难,介绍了媒体的核心竞争力及其构成要素,着重分析了获得核心竞争力的途径,并结合实例,提出了采用多方面创新,来加强媒体核心竞争力,从而应对金融危机带来的挑战。 In view of the difficulties facing the media industry during the financial crisis, this paper introduces the core competitiveness of the media and its components, and focuses on the ways to gain the core competitiveness. In combination with the examples, it proposes to adopt various innovations to enhance the media’s core competitiveness , In response to the challenges posed by the financial crisis.