在国外一线化妆品品牌横扫中国市场的情况下,国内品牌正在激烈的竞争中艰难求变。Hifashion集团凭借自己独特的商业模式和专注功效的产品定位,成为化妆品市场上的一匹黑马。短短数年,Hifashion集团已成功推出植玫兰和宜颜两个化妆品品牌,并利用“资讯引导消费”的新颖模式吸引了年轻的网民客户群。本期,《新经济》记者专访了Hifashion集团植玫兰CEO张林森。 In the case of foreign top-line cosmetics brands sweeping the Chinese market, domestic brands are struggling to make changes in the fierce competition. Hifashion Group, with its own unique business model and focus on the efficacy of product positioning, become a dark horse on the cosmetics market. In a matter of a few years, Hifashion Group has successfully launched two cosmetic brands, namely, Melalan and Yiken, and attracted a young customer base of Internet users by adopting a novel mode of “information-guided consumption”. In this issue, “New Economy” reporter interviewed Zhang Linsen, CEO of Hifashion Group.