“温迪”在美国是与“麦当劳”、“汉堡包大王”等齐名的美国十大快餐连锁店之一,其成功在很大程度要上归功于推行“全面质量等式”。“全面质量等式”来源于温迪对市场消费的全面调查。调查结果表明,消费者对其快餐品质及就餐环境十分满意,但普遍认为其商品价格偏高,经营上缺乏一致性与连贯性,并且就餐也欠方便。为此,温迪决定改进经营,形成了今天的“全面质量等式”。所谓“全面质量等式”是指“全面=优质+品种多样性+有竞争力的价格+良好的就餐环境+经营的一致性和连贯性+方便性”。温迪的管理 “Wendy ” in the United States is one of the top ten fast food chain restaurants in the United States such as McDonald’s and Burger King, whose success is largely attributed to the implementation of the Total Quality Equation “. ”Total Quality Equation “ comes from Wendy’s comprehensive survey of market consumption. The survey results show that consumers are very satisfied with the quality of their fast food and the dining environment. However, they generally think that their prices are high, their business lacks consistency and coherence, and their meals are less convenient. For this reason, Wendy decided to improve its management and formed today’s ”total quality equation.“ The so-called ”total quality equation “ means ”comprehensive = quality + variety diversity + competitive price + good dining environment + business consistency and consistency + convenience ". Wendy’s management