对于企业社会责任的理解和实践,当前很多企业和不少专家学者都简单地将企业社会责任等同于慈善捐赠及不断地实施一些社会责任项目,并且认为这是履行了社会责任的标志。这其实是一个很大的误区。从当今世界对“企业社会责任”普遍认可的定义来 For the understanding and practice of corporate social responsibility, many enterprises and many experts and scholars now simply equate corporate social responsibility with charitable donations and continuously implement some social responsibility projects, and consider it as a sign of fulfilling social responsibility. This is actually a big misunderstanding. From the current world on “corporate social responsibility ” generally accepted definition