名牌对企业来说,是企业人力、财力、物力等综合投入和科学运作的结晶;对国 家来说,则是一个国家经济发展水平高低,经济实力大小的重要标志。随着市场竞争的日益国际化,名牌产品垄断市场格局正逐渐形成。中国,迫切需要推出世界级名牌,让中国名牌走向国际市场,以造就高素质的企业群体和高素质的国民经济。 然而,在我们日渐并轨“世界大市场”循环圈的时候,我们却痛惜地看到:我国 Brand-name for enterprises, is the crystallization of the company’s human resources, financial resources, material resources and other integrated input and scientific operation; for the country, it is an important indicator of the level of economic development of a country, the size of economic strength. With the increasingly internationalized market competition, the monopoly market pattern of brand-name products is gradually taking shape. China urgently needs to launch world-class brand names to allow China’s famous brands to enter the international market in order to create high-quality corporate groups and a high-quality national economy. However, as we gradually merged into the cycle of the “Great Market of the World” cycle, we deplored to see that: