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公共关系生态论是以关系为逻辑起点,以和谐理性为基本假设,认为关系资源网的建构步骤包括关系扫描、关系联盟、关系档案三个阶段。在社会资本理论中对关系建立影响重大的互惠原
The theory of public relations ecology takes the relationship as the logical starting point and the harmonious rationality as the basic assumption. The construction steps of the relationship resource network include three stages: relationship scanning, relationship alliance and relationship archives. In the theory of social capital to establish a relationship of mutual benefit of significant reciprocity