在家电流通渠道中,广大的家电代理商作为市场经济价值链条中的中间环节,既需要不断的传导上下级流通渠道的竞争信息和竞争条件下的营销指导思想,还需要拿起手中的资源武器亲临充满竞争的“战场”。2014年的家电市场,复杂而多变。市场竞争环境的变化,在不断地为市场孕育商机的同时,又无形地调节着各类市场资源。市场竞争的白热化,既给代理商带来了商机,也带来了挑战,同时还伴随着代理商的优胜劣汰。 In the circulation channels of home appliances, a large number of home appliance agents, as an intermediate link in the market economic value chain, need not only to constantly transmit the competition information of the upper and lower distribution channels and the marketing guidelines under competitive conditions, but also need to pick up the resource weapons in hand Coming full competition “Battlefield ”. The home appliance market in 2014, complex and changeable. Changes in the competitive environment of the market, while continuing to bring business opportunities for the market, but also inadvertently adjust the various types of market resources. The intense market competition, both to the agents brought business opportunities, but also brought challenges, but also accompanied by agents of the survival of the fittest.