在新经济的时代背景下,随着市场经济和企业的日益发展,决定企业竞争力的核心因素已经从物质因素、人力因素转向了文化因素。企业文化已经成为企业形象的一个重要组成部分,所以一个好的企业文化成为企业取得成功的重要途径。本文从对“企业文化”的理解为出发点,就如何快速适应新世纪企业文化的要求及对民营企业文化的重塑进行阐述,从而为民营企业更加快速地适应企业文化,融入企业竞争的氛围打下扎实的基础。 Under the background of the new economy, with the development of market economy and enterprises, the core factor that determines the competitiveness of enterprises has shifted from material factors and human factors to cultural ones. Corporate culture has become an important part of corporate image, so a good corporate culture has become an important way for business success. This article starts from the understanding of “enterprise culture ”, expounds how to adapt quickly to the corporate culture of the new century and remolds the culture of private enterprise, so as to adapt the enterprise culture to the competition of the enterprise more quickly Atmosphere lay a solid foundation.