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拇指文化,利润是火车头 零点研究集团近日发布的一项报告显示,日前全国城镇地区18岁至60岁的手机用户中有近40％的用户收发过各类短信息,人均在短信方面的月支出水平达到28.15元。分析人员由此预计,今年的短信增值服务市场将是一个月均超过10亿元、全年超过120亿元的巨大市场。而包括新浪、网易、搜狐、腾讯、TOM等网站以及掌中万维、讯龙、美通等专业短信内容的提供商,将获得其中40亿元左右的收入。短信市场如此的“钱”景诱人,“拇指经济”的时代真的已经到来了。今年春节短信拜年已经成为短信用户拜年的最主要方式,其次才是电话拜年和当面拜年,而书信和贺卡拜年已经逐渐降到丁非常次
Thumb culture, profit is zero locomotive Research Group recently released a report shows that a few days ago in the urban areas of China aged 18 to 60 years, nearly 40% of mobile phone users send and receive various types of text messages, per capita monthly spending on text messages The level reached 28.15 yuan. Analysts estimate that this year’s SMS value-added services market will be a huge market of more than 1 billion yuan a month and more than 12 billion yuan a year. Including Sina, Netease, Sohu, Tencent, TOM and other web sites and handheld World Wide Web, Xun Long, the United States and other professional SMS content providers, which will receive about 4 billion yuan in revenue. SMS market so “money” King seductive, “thumb economy” era has really come. This year’s Spring Festival SMS New Year has become the most important way for SMS users to visit New Year. The second is the telephone call to New Year and the New Year in person, while the letters and greeting cards have been gradually reduced to New Year’s Eve