随着中国加入世界贸易组织,中国的媒体不但已经有越来越多国内同行间剧烈的竞争,同时,还将面临世界一流传媒的竞争。与市场环境的变化相比,我国大多数媒体的经营意识还相当薄弱或相当陈旧,其中最大的问题不是广告招商的方法,也不是融资的方式,首先要解决的是媒体经营的观念和思想。 With China’s accession to the World Trade Organization, not only has the Chinese media more and more violent competition among its domestic counterparts, but it will also face competition from world-class media. Compared with the changes in the market environment, most of China’s media business management awareness is quite weak or quite old, the biggest problem is not the method of advertising investment, nor the way of financing, we must first solve the concept of media management and ideas.