随着生活和科技水平的提高,人们的旅游需求越来越多样化和个性化,影视旅游作为一种时尚的特色旅游产生。文章旨在从SWOT分析的视角借助文献参考法、德尔菲法以及层次分析法等方法对目前海南影视旅游发展现状进行评估,最终运用SWOT分析法为海南影视旅游发展提出可行的发展建议。 With the improvement of living standards and science and technology, people’s traveling demand is more and more diversified and personalized. Film and television tourism is produced as a kind of fashionable special tourism. The purpose of this article is to evaluate the status quo of tourism development of Hainan film and television by means of literature reference, Delphi method and analytic hierarchy process (AHT) from the perspective of SWOT analysis. Finally, SWOT analysis is put forward to make feasible development suggestions for Hainan film and television tourism development.