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随着我国经济不断发展,广告成为一种常见的传播方式,广告行业的发展潜力巨大,中小广告公司也希望获得更为长远的发展。但从现阶段情况来看,中小广告公司规模相对较小、竞争压力很大,生存与发展困难重重。而整合营销是一种现代化的营销策略,通过合理化的应用,能够提高中小广告公司的市场竞争力。因此,本文对整合营销传播在中小广告公司应用中面临的问题进行详细分析,并且提出了具体策略,以进一步促进中小广告公司发展。
As China’s economy continues to develop, advertising has become a common mode of transmission, advertising industry has great potential for development, small and medium advertising companies also hope to obtain more long-term development. However, at this stage, the small and medium-sized advertising companies are relatively small in scale and competitive in pressure. They have many difficulties in survival and development. The integrated marketing is a modern marketing strategy, through the rational application, can improve the small and medium advertising company’s market competitiveness. Therefore, this article analyzes the problems that integrated marketing communication faces in the application of small and medium advertising companies, and puts forward specific strategies to further promote the development of small and medium advertising companies.