中国趋冷,世界趋热。坚守运动与创新的耐克,如何激发中国人的运动潜能?从今年3月开始,耐克在北京三里屯Village核心区域的临街店被装修围栏包裹住,这家原本集合跑步、篮球、AIR JORDAN(耐克子品牌)、NIKEID(定制服务)于一身的直营店,在近期重新开业之后大变身。从一个不容易发现的小门上楼后,才发觉原本两层的店面被缩减到二楼的一层,专营跑步品类产品。耐克官方并不否认关店和改建有缩减成本的 China is getting cold and the world is getting hot. From the beginning of March this year, Nike in Beijing Sanlitun Village core area of ​​the street shop was decorated fenced, the original collection of running, basketball, AIR JORDAN (Nike Brand), NIKEID (custom services) in a direct store, after the recent re-opening a big change. From a not easy to find the small door upstairs, only to find that the original two storefront was reduced to the second floor of the floor, the franchise running products. Nike official does not deny shut down and alterations have reduced costs