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在近二十年的发展过程中,IT业内已形成了从厂商到分销商,经过若干级批发商,再到零售商的层层分销渠道,而且80％的IT产品都是通过分销渠道销售出去的。随着电子商务、网上直销等新型营销模式的兴起,这些新的营销模式对传统的分销渠道产生了冲击,以至于有人认为,新型营销模式会很快替代传统的分销模式而成为销售渠道的主宰。在网络时代,传统的分销企业果真遭此恶运吗?是否还有发展的余地?带着这些问题,本刊记者采访了北大方正电子有限公司信息产品事业部总经理何林先生。
In the course of nearly two decades of development, the IT industry has formed layers of distribution channels from manufacturers to distributors, through several levels of wholesalers to retailers, and 80% of IT products are sold through distribution channels of. With the rise of new marketing models such as e-commerce and online direct selling, these new marketing models have impacted traditional distribution channels, so that some people think that the new marketing model will quickly become the dominant sales channel instead of the traditional distribution model . In the Internet age, the traditional distribution companies really suffer this bad luck? There is still room for development? With these problems, the reporter interviewed Founder Electronics Co., Ltd. Beijing Information Products Division General Manager Mr. He Lin.