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《开心超人》是在今年较早进入暑假档中的国产动画片。它的系列电视动画片《开心宝贝》在市场中已有一定的儿童观众基础,因此当它的大电影即将登上大银幕的时候,似乎并未有人会担心它的票房。《开心超人》是黄伟明导演倾注最大心血和努力的一部电影,也是他的第一部影院作品。就在这样似乎可以自信的期许下,《开心超人》却无法预料地遇上了《小时代》的疯狂热映,影院们纷纷降低国产动画片的排片量,均为《小时代》空出时段。同时,这个情况也触动了许多国产动画人。令人感动的一幕幕在悄悄发生,国产动画人们纷纷开始用各自的方式开始呼吁影院多为国产动画排片。让我们看到了一部受到儿童观众真心喜爱的动画片所带来的无限潜力,但《开心超人》所面临的国产动画片之窘境,也为我们留下了诸多思考。
“Happy Superman” is a domestic animation earlier this year into the file. Its series of television shows, Happy Baby, already has a base of children’s viewers in the market, so no one seems to worry about its box office when its big movie is about to hit the big screen. “Happy Superman” is a film directed by Huang Weiming’s director and hard work, but also his first cinema. Just so confident expectations, “Happy Superman” unexpectedly met the “hot” era of crazy, theaters have reduced the production of domestic animation films, are “era” vacated period . At the same time, this situation has also touched many domestic animation people. Touching scenes quietly occur, domestic animation people have begun to use their own way to start calling for cinemas and more for domestic animation. Let us see the immense potential brought by the children’s favorite animation cartoons. However, the dilemma of domestic cartoons facing Happy Superman has left us with lots of thoughts.