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立足本题,寻定位点。这是标志设计一个主要的思考途径,好的创意来自对主题本身的挖掘。因此、只有牢牢把握主题,展开辐射式思维和全方位的搜索,才能找到好的定位点。“1999世界体操锦标赛”是世界体育运动的单项比赛,其宗旨为“和平、友谊、发展、进步”。这次比赛,是本世纪末在中国举行的最后一次大赛,具有跨世纪的历史意义,因此须抓住其关键语素。笔者首先从形态及理念两方面对主题进行了分析,同时,考虑好的标志不但要求有属性明确的形象,还需要有深刻的寓意,两者不可割裂开来对待,因而整个标志必须体现体操特性。以此为基点,笔者将“1999世界体操锦标赛”作为标志的定位语,并以此作为标志的主要切入
Based on the title, find the site. This is a major way of thinking about logo design, and good ideas come from mining the theme itself. Therefore, only firmly grasp the theme, start a radial thinking and comprehensive search, in order to find a good anchor. The “1999 World Gymnastics Championships” is a single competition of the world sports and its aim is “peace, friendship, development and progress.” This competition is the last big competition to be held in China at the end of this century. It has the historical significance of trans-century and must therefore grasp its key morphemes. At first, the author analyzes the theme from the aspects of form and concept. At the same time, considering the good sign not only requires a definite image but also a profound moral meaning. Both of them can not be separated and treated. Therefore, the whole sign must reflect gymnastic characteristics . Based on this, the author of the “1999 World Gymnastics Championships” as a logo positioning language, and as a sign of the main cut