作为品牌厂家,我们终究明白了一个道理,资源只有投向零售终端才是真正有价值的。改革开放三十多年来,我国家电企业在销售模式的选择上,走出了两条路,分别是经销模式和分销模式。有意思的是,时至今日,选择经销模式的大多是小家电企业和白电企业,而黑电的彩电业则不约而同地选择了分销模式。 As a brand manufacturer, we finally understand the truth that resources are only valuable to the retail terminal. Thirty years of reform and opening up, China’s home appliance business in the choice of sales model, out of two roads, namely, distribution and distribution models. Interestingly, up to now, most of the distribution models are small home appliances and white goods businesses, while Black TV’s color TV industry invariably chose the distribution mode.