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当代广告与生活已紧密相连,广告已经渗透到我们生活的方方面面。影视广告即电影、电视广告影片,作为广告重要组成部分的影视广告,其广泛用于企业形象宣传、产品推广,具有着广泛的社会接受度。我们主要把影视创意方式分为亲情式表达,意境式表达,幽默式表达,形象代言人直叙型,故作悬念式表达手法等多种表达方式。将多种方式搭配一起使用,将取得事半功倍的效果。
Contemporary advertising and life are closely linked, advertising has infiltrated all aspects of our lives. Film and television advertising that is, movies, TV commercials, advertising as an important part of the video ads, which are widely used in corporate image promotion, product promotion, with a wide range of social acceptance. We mainly divide the creative way of movie and TV into affection expression, artistic expression, humorous expression, the direct and indirect expression of image spokesperson, and so on as the expression of suspense expression. Use a variety of ways together, will achieve a multiplier effect.