自从苹果机问世,对于形式美的追求,贯穿于乔布斯所有使用界面,包括硬件及卖场外观设计的过程中。更深层次基于他本人追求完美的个性,注定了他对于形式的敏感和对于设计细节的苛求。苹果的吸引力基于一整套完善的形象控制策略,思路十分清晰,既是商业战略,也完全可以理解为时尚策略。销售的成功,可以理解为 Since the advent of the Mac, the pursuit of formal beauty runs through all of Jobs’s interfaces, including hardware and store designs. A deeper level based on his own pursuit of perfection, destined to his sensitivity to the form and the design details of the demanding. Apple’s appeal based on a set of complete image control strategy, the idea is very clear, both commercial strategy, but also fully understandable as a fashion strategy. Sales success can be understood as