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电视、网络借助其“可听可视”和及时传达信息等优势,对平面媒体产生了巨大的冲击。在新媒体传播环境下,平面媒体纷纷以现代报纸编辑理念为圭臬,契合现代受众的审美需求,简约易读。党报媒体更应重视对视觉元素的运用,在版式设计中不断优化视觉元素的设计,着力实现从内容到形式上的和谐统一,并通过视觉元素强化新闻价值,引导舆论导向,提升报纸的文化品位,提高党报的引导力、影响力和吸引力。
Television and the Internet have exerted tremendous impact on print media with the help of their “audible and visual” information and the timely delivery of information. In the new media environment, print media have adopted the modern newspaper editing philosophy as the standard, in line with the aesthetic needs of modern audiences, simple and easy to read. The party newspaper media should pay more attention to the use of visual elements, constantly optimize the design of visual elements in layout design, strive to achieve the harmony and unity of content from the form, strengthen the news value through visual elements, guide the public opinion and enhance the newspaper’s cultural taste , Improve the guidance, influence and attractiveness of the party newspaper.