论文部分内容阅读
本文采用的研究方法主要包括:文献资料法,通过查阅近年来我国学术界在相关领域的研究成果及相关国家法律政策,以此作为研究开展的理论基础;逻辑分析法,对收集到的文献资料运用归纳、演绎、总结等逻辑方法进行分析处理,从而得出结论。研究结果:对于国家形象的塑造与建构需要在体育传播过程中深入推进,重点是体育传播过程中的问及管理,面临危机事件时在不涉及国家秘密的情况下需要及时有效处理,把握好危机管理的黄金时间,提高国内媒体在体育国际传播过程中的话语权与主动权,对于危机造成的不良后果进行及时修复。
The research methods used in this paper mainly include: literature method, by referring to the research results of Chinese academia in recent years in relevant fields and related national laws and policies, as the theoretical basis for the research; logic analysis method, the collected literature Using induction, deduction, summary and other logical methods for analysis and processing, and draw conclusions. Research results: The shaping and construction of the national image need to be further promoted in the process of sports communication. The emphasis is on questioning and management in the process of sports communication. In case of crisis, it is necessary to deal with the crisis promptly and effectively without involving state secrets. Management of prime time to improve the domestic media in the process of international sports in the discourse right and initiative, the crisis caused by the adverse consequences of timely repairs.