一、概述1.自媒体时代概念自媒体并不是一个新概念,从2003年就已经被国外学者定义为“WeiMedia”的新媒体类型,在国内经过博客时代、播客时代、微博时代的繁衍发展,早已潜移默化深入人心。自媒体是私人化、平民化、普泛化、自主化的传播者,以现代电子化的手段,向不特定的大多数或者特定的单个人传递规范性以及非规范性信息的新媒 I. Overview 1. Since the concept of the media era Self-media is not a new concept, since 2003, foreign media has been defined as “WeiMedia ” of new media types in the country after the blog era, podcast era, microblogging era The multiplication of development has long been subtle and enjoys popular support. Since the media are the communicators of privatization, civilization, generalization and autonomy, the new media that uses normative and non-normative information through modern electronic means