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在新媒体文化发展的今天,大众接收信息的方式正呈现着日新月异的变化,尽管如此,新闻播报依然是人们关注社会与世界局势等情况的最主要形式。并且可以肯定的是新闻播报的地位并不会因为多样化的信息传播方式而发生改变,但是固守不前也是不可取的,新闻播报要随着社会的进步与发展而不断前进着,这就对新闻播音员提出了更加严格的要求,不仅要在专业技能方面多加培养,还应朝着更加亲民化的方向发展,与百姓的生活融为一体。
Nowadays, with the development of new media and culture, the ways in which the public receive information are showing rapid changes. However, news broadcasts are still the most important form in which people pay attention to the situation in society and the world. What is certain is that the status of news broadcasts will not change due to the diversified modes of information dissemination. However, it is not advisable to stick to it. News broadcasts must keep progressing with the progress and development of society. Newscasters have put forward more stringent requirements. They should not only train more in professional skills, but also develop towards more personalization and integration with people’s lives.