随着市场经济的不断发展、市场竞争的日益激烈，商标领域的一些以前并不为人们所重视的问题逐渐暴露出来，特别是驰名商标与企业字号的冲突，尤其引人关注。如“张小泉”被认定为驰名商标后，“南京张小泉剪刀店”，更名为“南京金泉剪刀厂”。但“上海张小泉刀剪总店”因历史 With the continuous development of the market economy and increasingly fierce market competition, some problems that have not been valued by the people in the field of trademark have gradually been exposed. In particular, the conflict between well-known trademarks and corporate titles has drawn particular attention. Such as “Zhang Koizumi” was identified as well-known trademarks, “Nanjing Zhang Xiaoquan scissors shop,” renamed “Nanjing Jinquan scissors factory.” But “Shanghai Zhang Xiaoquan Daojian head office” because of history