目前,以销售额计算,美国可能是世界最大的鞋类零售市场,销售额大约600亿美元。中国每年鞋类消费至少30亿双鞋,是以数量计算的世界最大鞋类消费市场。这两大鞋类消费市场有相似性,也有一些显著的不同。中美两大市场相似点:(1)大的零售商和品牌商控制市场;(2)运动鞋占有率高;(3)时尚性强,注重女士时装鞋。中美两大市场不同点:(1) At present, the United States may be the world’s largest footwear retail market in terms of sales, with sales of about 60 billion U.S. dollars. China consumes at least 3 billion pairs of shoes each year, which is the world’s largest footwear consumer market based on quantity. There are similarities between these two big footwear consumer markets, with some notable differences. Similarities between the two major markets in China and the United States: (1) large retailers and brands control the market; (2) a high share of sports shoes; (3) strong fashion and women’s fashion shoes. Differences between the two major markets in China and the United States: (1)