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现在进入全球经济一体化时代,市场竞争十分激烈。乡镇企业要求得生存和发展,必须重视内部财务会计管理和外部营销活动。加强财会管理是企业发展的基础,加强产品销售是增加企业收人,拓展市场占有率,逐步壮大企业实力的根本。这两方面相互依存,相互促进,是推动乡镇企业适应时代要求,长期保持竞争活力的关键。乡镇企业的财务会计管理,核心是管好资金。在市场经济中,要善于筹集企业的发展资金,使企业营
Now entering the era of global economic integration, market competition is fierce. The survival and development of township enterprises require attention, we must attach importance to internal financial accounting management and external marketing activities. Strengthening financial management is the basis for the development of enterprises, and strengthening product sales is to increase business income, expand market share, and gradually expand the strength of enterprises. The interdependence and mutual promotion of these two aspects are the key to promoting township and village enterprises to adapt to the requirements of the times and maintain their long-term competitive vitality. The financial management of township enterprises, the core is to manage the funds. In a market economy, we should be good at mobilizing the funds for the development of enterprises and enable them to run enterprises