论文部分内容阅读
日本设计公司Wonderwall最近为雷克萨斯——日本汽车制造商丰田公司的豪车品牌设计了一个独特的项目,即位于日本东京的“Intersect by Lexus”。店铺于去年夏天开业,它是该品牌的第一个不卖任何汽车的旗舰店。这个店既不是经销商也不是传统意义的零售空间,而被认为是多功能的社交空间。在这里人们不用坐在车上即能获得雷克萨斯的驾驭体验,人们通过室内设计、时尚、文化、电影、音乐和技术的多角度表达,来与雷克萨斯取得共鸣。
Japanese design firm Wonderwall recently designed a unique project for the luxury car brand Lexus - the Japanese car maker Toyota - “Intersect by Lexus” in Tokyo, Japan. Shop opened last summer, it is the brand’s first flagship store does not sell any cars. The store is neither a dealer nor a retail space of traditional significance, but is considered a multi-functional social space. Here you get the Lexus ride without having to sit in a car, and people resonate with Lexus through multi-dimensional interiors of interior design, fashion, culture, film, music and technology.