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“国际休闲渡假交换联盟”(ResortCondominiums-International,简称 RCI)。这是一种以“会员制渡假休闲俱乐部”为组织结构、以策略联盟为经营形态,通过“交换”共享客源的一种经营模式。二十世纪八十年代初,美国,约翰.德翰在印第安纳州成立的 R.C.I 就是这一模式的突出例子。从“会员制渡假俱乐部”来看,它是一种结合住宿、餐饮与各种游乐设施,采会员准许进入,以提供旅客充份利用内部及周边的旅游资源为诉求的经营方式。就策略联盟而言,它是企业间为提升长期竞争优势而建立的一种优势互补、需求互补和相互依赖的合作关系或承诺,通过联
“International Leisure Exchange Alliance ” (ResortCondominiums-International, referred to as RCI). This is a kind of business model of “membership leisure resort ” as the organizational structure, strategic alliances for the business model, through “exchange ” to share the source of customers. The early 1980s, the United States, John. Deh John R.C.I established in Indiana is a prominent example of this model. From the “member vacation club” point of view, it is a combination of accommodation, catering and various recreational facilities, mining members allowed to enter, to provide visitors with full use of the tourism resources within and around the aspirations of the business. As far as strategic alliances are concerned, it is a kind of partnership or commitment between enterprises that enhances long-term competitive advantage and complements, complements and interdependence.