一、哪些厂家适合进入超市大卖场?虽然超市大卖场发展迅猛,给零售渠道带来强烈冲击,但并不是所有的企业、产品都适合进入。我以为就目前国内的实际情况,厂家是否进入需要考虑以下条件:1.是否有合适的产品?我们一般把消费品分为三类:奢侈性商品;选择性商品;日用消费品。其中日用消费品又可再细分为:定期购买、冲动性购买、急用购买品等。显然,超市大卖场的定位最合适的是那 First, which manufacturers are suitable for entering the supermarket? Despite the rapid development of supermarkets, retail outlets to bring a strong impact, but not all of the enterprises, products are suitable for entry. I think the current domestic situation, whether the manufacturers need to enter into the following conditions need to be considered: 1. Is there a suitable product? We generally classified consumer goods into three categories: luxury goods; alternative products; consumer goods. Consumer goods which can be subdivided into: regular purchase, impulsive purchase, urgent use of purchased goods. Obviously, the most suitable supermarket hypermarkets that is