与保险相关的替代性保险市场不外乎客户、中介组织、竞争对手三种。三维市场营销包含功能利益、流程利益和关系利益 ,其对目前保险业的发展将会起到更大的作用。当前保险市场竞争中的主要手段是“价格战” ,要减少“价格战”产生的负面效应 ,共同创造市场 ,走合作、双赢之路是处理好与替代性保险市场关系、促进业务长足发展的理想途径 Insurance-related alternative insurance market is nothing more than customers, intermediary organizations, competitors three. Three-dimensional marketing, including functional benefits, process benefits and the relationship between the interests of the current insurance industry will play a greater role. The current insurance market competition is the main means of “price war” to reduce the “price war” the negative effects of co-create the market and take cooperation, win-win way is to deal with the alternative insurance market and promote the rapid development of business The ideal way