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这次电视公益广告大赛是在江泽民总书记“三个代表”重要思想的指导下,以贯彻落实《公民首先建设实施纲要》为契机,通过举办电视公益广告大赛这种群众喜闻乐见的形式,把思想道德教育与公益广告艺术有机结合起来,运用公益广告这个有效载体,传播和弘扬先进思想道德文化,推动我国公益广告事业深入发展。举办电视公益广告大赛是进一步提高我国公益广告创作质量和创作水平的需要;
Under the guidance of General Secretary Jiang Zemin and the important thinking of the ’Three Represents,’ this TV public service advertising contest takes the opportunity of implementing the “Citizens’ First Construction and Implementation Plan” as an opportunity. By organizing the TV public service advertising contest like this, The ideological and moral education and public service ads organically combine the use of public service ads as an effective carrier to disseminate and promote advanced ideological and moral culture and promote the cause of public service advertising in-depth development. It is the need to further improve the creative quality and creative level of public welfare advertisements in our country to hold TV public service advertisement contest.