技术驱动,万变不离其宗近年来,打印技术尤其是激光打印技术取得了长足的进步,打印市场较以前发育得更为成熟,各大厂商的努力推动促进了OA市场的繁荣。在这个领域,三星OA的发展相比较而言显得更为迅猛,虽然一直自称是个“后来者”,但近年来取得成绩足以赢得对手和市场尊重。在三星电子的品牌布局中,三星OA在商务领域和高端战略中地位尤为突出,对于三星的战略布局而言至关重要。众所周知,在三星的战略词典里,做了就要做到数一数二,这也就不难理解三星对OA产品的重视了。近年来,三星在打印市场上发展迅猛,已形成打印机、传真机以及多功能一体机三大完整产品线和完整的解决方案。其中,传真机的市场占有率在中国排名第二,普通纸传真机排名第一。特别是在激光多功能一体机和黑白激光打印机领域,三星现在已经成长为全球第二大激光打印机生产厂商,客 Technology driven, ever-changing In recent years, printing technology, especially laser printing technology has made great strides, the printing market developed more mature than before, the efforts of major manufacturers to promote the prosperity of the OA market. In this area, the development of Samsung OA is more rapid compared to the relatively speaking, although has always claimed to be a “latecomer”, but in recent years achievements to win opponents and market respect. In Samsung’s brand layout, Samsung OA in the field of business and high-end strategic position is particularly prominent, for Samsung’s strategic layout is crucial. As we all know, Samsung’s strategy in the dictionary, we must do one of the best, it is not difficult to understand the importance of Samsung’s OA products. In recent years, Samsung is developing rapidly in the printing market, has formed three complete product lines and complete solutions of printers, fax machines and multifunction machines. Among them, the market share of fax machines in China ranked second, ordinary paper fax machine ranked first. Especially in the laser MFP and black and white laser printers, Samsung has now grown to be the world’s second largest laser printer manufacturer,